PROJECT DETAILS 

📍SEO, PPC, & Content Marketing

🗓️January. 2022

💵$8,500

Background:

Affordable Refinishing is a leading provider of refinishing services based in North Carolina, United States. They specialize in affordable and high-quality refinishing solutions for residential and commercial properties.

Challenge:

Affordable Refinishing approached our digital marketing agency seeking assistance in running targeted SEO, PPC, and SMM campaigns to generate leads and improve their online visibility. Their objectives included enhancing their website’s SEO performance, increasing domain authority, and utilizing paid advertising on Google and Facebook to attract qualified leads.

Approach:

Comprehensive SEO Audit: Our team conducted a detailed SEO audit of Affordable Refinishing’s website to identify areas for improvement. We analyzed website structure, content quality, keyword optimization, and backlink profile to develop a tailored SEO strategy.

PPC Campaign Setup: Leveraging Google Ads and Facebook Ads platforms, we designed and implemented highly targeted PPC campaigns tailored to Affordable Refinishing’s target audience. Our approach focused on maximizing ROI by optimizing ad copy, targeting relevant keywords, and refining audience segmentation.

Content Marketing: We devised a content marketing plan focused on creating valuable and informative content that resonated with Affordable Refinishing’s target audience. Our content strategy included blog posts, articles, and visual content aimed at addressing customer pain points, showcasing expertise, and driving actions.

Implementation:

On-Page and Off-Page SEO Optimization: We optimized website content, meta tags, and site structure while implementing link-building strategies to improve domain authority and search engine visibility.

PPC Ad Campaign Management: Our team developed and managed targeted PPC ad campaigns on Google and Facebook, continuously optimizing ad performance to maximize lead generation and conversion rates.

Content Creation and Distribution: Through in-depth research and collaboration with Affordable Refinishing, we developed informative and compelling content pieces that addressed industry trends, customer concerns, and refinishing solutions.

Results:

Increased Lead Generation: Our integrated digital marketing efforts resulted in a significant uptick in lead generation and conversion rates for Affordable Refinishing, driving business growth and revenue.

Enhanced Online Visibility: The combined impact of SEO optimization, PPC advertising, social media management, and content marketing initiatives led to improved online visibility, brand recognition, and customer engagement.

Improved Domain Authority and Page Authority: Our targeted SEO and content marketing strategies contributed to a notable increase in Affordable Refinishing’s domain authority and page authority, enhancing their credibility and trustworthiness in the industry.

Client Testimonial:

“We are thrilled with the outstanding results achieved through our collaboration with Nerd Joint Marketing Agency. Their comprehensive digital marketing approach has significantly elevated our online presence, generated quality leads, and positioned us as a leader in the refinishing industry in NC. We highly recommend their services to any business seeking strategic digital marketing solutions.” – Brianna, Affordable Refinishing

Lessons Learned:

Integration and alignment of multiple digital marketing channels and strategies are essential for maximizing campaign effectiveness and driving sustainable business growth.

Continuous analysis, metrics, optimization, and adaptation are crucial for staying ahead in the dynamic digital landscape and achieving long-term success.

Conclusion:

The successful execution of an integrated digital marketing campaign has propelled Affordable Refinishing to new heights of success and prominence in the refinishing industry. Through collaborative planning, strategic execution, and a relentless focus on results, our partnership has demonstrated the transformative power of digital marketing in driving business growth and achieving measurable outcomes.