Social media branding has to do with expressing your purpose through the use of multichannel communication platforms. Whether you intend to sell products, induce followers or gain subscribers, the important thing is to first let them know who you are. The ability to publicize yourself will definitely come from your brand’s personality and one of the most effective ways of building it is through a good knowledge and use of social media. To add to this, a recent research indicates that more than 70% of corporate brands plan to heavily invest on......

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