• 
  SEO, PPC, & Content Marketing Campaign
• 
  January 2022
• 
  $8,500

Affordable Refinishing is a leading provider of refinishing services based in North Carolina, United States.

Background

Affordable Refinishing is a leading provider of refinishing services based in North Carolina, United States. They specialize in affordable and high-quality refinishing solutions for residential and commercial properties. 

Challenge

Affordable Refinishing approached our digital marketing agency seeking assistance in running targeted SEO, PPC, and SMM campaigns to generate leads and improve their online visibility. Their objectives included enhancing their website's SEO performance, increasing domain authority, and utilizing paid advertising on Google and Facebook to attract qualified leads.

Approach

Comprehensive SEO Audit: Our team conducted a detailed SEO audit of Affordable Refinishing's website to identify areas for improvement. We analyzed website structure, content quality, keyword optimization, and backlink profile to develop a tailored SEO strategy.

PPC Campaign Setup: Leveraging Google Ads and Facebook Ads platforms, we designed and implemented highly targeted PPC campaigns tailored to Affordable Refinishing's target audience. Our approach focused on maximizing ROI by optimizing ad copy, targeting relevant keywords, and refining audience segmentation.

Content Marketing: We devised a content marketing plan focused on creating valuable and informative content that resonated with Affordable Refinishing's target audience. Our content strategy included blog posts, articles, and visual content aimed at addressing customer pain points, showcasing expertise, and driving actions.

Implementation

On-Page and Off-Page SEO Optimization: We optimized website content, meta tags, and site structure while implementing link-building strategies to improve domain authority and search engine visibility.

PPC Ad Campaign Management: Our team developed and managed targeted PPC ad campaigns on Google and Facebook, continuously optimizing ad performance to maximize lead generation and conversion rates.

Content Creation and Distribution: Through in-depth research and collaboration with Affordable Refinishing, we developed informative and compelling content pieces that addressed industry trends, customer concerns, and refinishing solutions.

Results Increased Lead Generation: Our integrated digital marketing efforts resulted in a significant uptick in lead generation and conversion rates for Affordable Refinishing, driving business growth and revenue. Enhanced Online Visibility: The combined impact of SEO optimization, PPC advertising, social media management, and content marketing initiatives led to improved online visibility, brand recognition, and customer engagement. Improved Domain Authority and Page Authority: Our targeted SEO and content marketing strategies contributed to a notable increase in Affordable Refinishing's domain authority and page authority, enhancing their credibility and trustworthiness in the industry. Client Testimonial "We are thrilled with the outstanding results achieved through our collaboration with Nerd Joint Marketing Agency. Their comprehensive digital marketing approach has significantly elevated our online presence, generated quality leads, and positioned us as a leader in the refinishing industry in NC. We highly recommend their services to any business seeking strategic digital marketing solutions." - Brianna, Affordable Refinishing Lessons Learned Integration and alignment of multiple digital marketing channels and strategies are essential for maximizing campaign effectiveness and driving sustainable business growth. Continuous analysis, metrics, optimization, and adaptation are crucial for staying ahead in the dynamic digital landscape and achieving long-term success. Conclusion The successful execution of an integrated digital marketing campaign has propelled Affordable Refinishing to new heights of success and prominence in the refinishing industry. Through collaborative planning, strategic execution, and a relentless focus on results, our partnership has demonstrated the transformative power of digital marketing in driving business growth and achieving measurable outcomes.

The Clien

Please describe your company and your position there.

BBQ Outlets is a national online and local retail organization marketing outdoor living areas. We specialize in selling premium BBQ equipment -- grills and accessories. outdoor kitchen islands, patio furniture, fire pits and heaters.

The Challenge

For what projects/services did your company hire Ignite Visibility, and what were your goals?

We need high-end digital marketing expertise to help us build a competitive, national online presence. Their experience and track record matched our needs perfectly.

• 
  Robert Liljenwall CMO, BBQ Outlets
• 
  Retail
• 
  11-50 Employees
• 
  Orange, California

The Approach

How did you select this vendor and what were the deciding factors?

We researched several firms and reached back to Ignite Visibility who had contacted a year ago...plus they served as the digital marketing agency for our biggest competitor.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They provide a plethora of digital marketing services -- including SEO, CRM, technical website programming and coding, key words, public relationship, paid media placement, and working with our technical and marketing staffs on a variety of projects on a daily basis.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the lead technical advisor, head publicity consultant, paid media supervisor, and a variety of other Ignite team members who helped on marketing tactics, wordsmithing, presentation, and streamlining our online strategies to increase revenues.

The Outcome

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Generally speaking, we are making significant increases in our online business because of their recommendations.

How effective was the workflow between your team and theirs?

We have had a good, reliable relationship. Ignite is very diligent and punctual and is available if we need them off of their regular scheduled client meetings.

What did you find most impressive or unique about this company?

They know their stuff.

Are there any areas for improvement or something they could have done differently?

As many, we get tired of Zoom calls and meetings. There is always going to be a disconnect with this communications model. But it's what we have to deal with -- not happy, but....